Case bmw the 7 series project harvard

They should use sudden changeover approach. Answer: Synopsis of Case Problems The customer complaints about low quality launch as compared to competitors. Hire specialists and experts to participate in the production process. It will also save time for adjustment in design later. It took highly skilled craftsmen and labor to take care of the handmade clayed prototype. ISSUE 2: They use drawings and clay models in prototype rather than pre-fabrication tools in the first prototype stage. Drive It. Customer relation departments should be improved to higher extent. Customer relation departments should be improved to higher extent. Either they will be Hand Crafted or will b e automated production. Any customer can have a car painted any color that he wants so long as it is black. Issue 3: The Mixed-model ramp up strategy.

Reduce the development lead time. The workers spent a lot of their time identifying and solving the big problems. At the same time, the American customer has found itself difficult to relate itself to a foreign brand.

What changes would you recommend in the BMW develops new models? The labor costs were increased and it took more time than normal.

In , projections for livelier economic growth underpin the resumption of car market growth in Western Europe and North America. They should use real material instead of clay or 3D drawings to judge the weakness of prototype models. What are your recommendations to Carl-Peter Forster concerning the 7-series prototypes? What changes would you recommend in the BMW develops new models? The customer complaints remained on their place although of severe or extra resources for quality assurance, inspection and rework was done for improvements. The workers spent a lot of their time identifying and solving the big problems. Customer relation departments should be improved to higher extent. Any customer can have a car painted any color that he wants so long as it is black. And the changes that where implemented that led them to be on Ethisphere Institute's top list of the World's Most Ethical Companies for The same production line made the logistics more complex. Recommendations: Separate ramps should be built for New Series Models. Reduce the time spent in development process and try to prepare for regular prototypes. They should also reduce the space between prototype and production process in means of tools and materials.

So that one can learn more from the prototypes. Answer: Issue 1: They use fake tools and materials in the prototype, but in real production models they use real materials.

Case bmw the 7 series project harvard

Work forces in the factory should be well-trained and up to date. Promote the interaction and communication among departments, suppliers and sellers.

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