Under armour pest analysis

Under armour swot 2019

The stability of the currency is also important- an unstable currency discourages international investors. Under Armour would be the global leader in performance apparel sales if they were as successful internationally as they currently are in the U. Under Armour should move into international and emerging markets with caution to assure they do not expand too quickly. The interest rates in the country would affect how much individuals are willing to borrow and invest. The macro-environment factors can impact the Porter Five Forces that shape strategy and competitive landscape. These policies hold a threat to internationalization T -Currency exposure risk T -Competitive tax system internationally T Economic -Increase in the shipping costs of raw materials and company resources T -Growth of the performance shoe industry O -Economic recovery O -Increase in interest rates T -Increase in labor costs and inflation in China T -Under Armour shoe sales relies on a consumers discretionary income -Strong brand equity O -High reliance on overseas manufacturing and outsourcing T Socio-Cultural -Quality over price is valued in the footwear industry O -Average lifespan in the United States is 78 and due to the economic crisis, people over 68, are worth 47 times more than people under the age of Under Armour needs to integrate their marketing plan and make sure than all sponsorships and endorsements contribute to the value of the brand. In , they opened their first branded retail store in Annapolis, Maryland. The risk of military invasion by hostile countries may cause divestment from ventures. O -Increase in physically active seniors O -Obesity rates have risen in the U. Changes in the macro-environment factors can have a direct impact on not only the Under Armour, Inc. Start your order Technological Factors that Impact Under Armour Inc Technology can rapidly dismantle the price structure and competitive landscape of an industry in a very short amount of time. If these profits are great in number, they may be reinvested into the research and development department, where future technological innovations would further raise the level of profits, and so on, ensuring sustainable profits over a long period of time. The legal factors that deserve consideration include the following: Intellectual property laws and other data protection laws are, as mentioned earlier, in place to protect the ideas and patents of companies who are only profiting because of that information. Market Penetration UA would love to improve their market share in the U.

The Macro environment factors such as — inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle determine the aggregate demand and aggregate investment in an economy.

Under Armour, Inc. For example, in the case of textiles, in countries where the winter has become very mild due to Global Warming, warm winter clothes have much less of a market.

Top Quality Work Political Factors that Impact Under Armour Inc The political factors that may impact the profitability or chances of survival of the company are quite diverse. Some countries, for example, prohibit alcohol or have certain conditions that must be fulfilled, while some government systems have inefficient amounts of red tape that discourage business.

Under armour pest analysis

The company is highly dependent on the American market for revenue. Makeup is mostly catered to women, so targeting a majority male population would be less population than targeting a population that is mostly female. Unlike its biggest competitors Nike, Adidas, etc. Under Armour went public in Those companies that produce extremely large amounts of waste may be required by law to manage their environmental habits. Acquisitions of the digital app, a nutrition app, and fitness app have made Under Armour the largest digital health and fitness company on the globe. Laws are also placed to ensure a certain level of quality or reasonable price for certain products to keep the customer safe and prevent them for being provided. Under Armour Inc needs to be fully aware of what level of health standards, reactions to harassment claims and importance of environmental protection prevail in the industry as a whole, and thus are expected from any company as they are seen as the norm. This would translate to the level of urgency required to adequately respond to the innovation, either by matching the technology or finding an innovative alternative.

Environmental Factors that Impact Under Armour Inc Different industries hold different standards of environmental protection in their head as the norm. The laws that the country enforces, especially with regards to business, such as contract law, as they dictate what Under Armour Inc is and is not allowed to do.

Under armour swot analysis

Legal Factors that Impact Under Armour Inc The government institutions and frameworks in a country, while technically also political and thus subject to whichever political party holds the majority in a government body, are also legal and thus should be considered in a PESTEL analysis. The stability of the currency is also important- an unstable currency discourages international investors. The legal factors that deserve consideration include the following: Intellectual property laws and other data protection laws are, as mentioned earlier, in place to protect the ideas and patents of companies who are only profiting because of that information. Order Now - Under Armour, Inc. High-quality apparels, innovative marketing strategies, broad portfolio of products, multiple distribution channels, exponential growth in revenues, increase in stock prices are all key strengths of Under Armour. A few foreign countries now have policies in place that prohibit full ownership of retail stores. While relying, in any percentage, on renewable energy may be expensive, it often receives support not only from the government but also from its customer base, who may be willing to pay a premium price for the products that Under Armour Inc may produce. Under Armour would be the global leader in performance apparel sales if they were as successful internationally as they currently are in the U. Often Under Armour Inc policies on their own are not enough to efficiently protect Under Armour Inc and its workers, making Under Armour Inc appear an undesirable place of employment that may repel skilled, talented workers. Under Armour Inc needs to be fully aware of what level of health standards, reactions to harassment claims and importance of environmental protection prevail in the industry as a whole, and thus are expected from any company as they are seen as the norm. Under Armour should move into international and emerging markets with caution to assure they do not expand too quickly. The industries this applies to find often their costs elevated. Consumers can also socialize with other consumers to discuss PA products. It started an above average profitability operations in Argentina and made strong returns in years.

Market Penetration UA would love to improve their market share in the U. This article is only an example and cannot be used for research or reference purposes. Under Armour would be the global leader in performance apparel sales if they were as successful internationally as they currently are in the U.

Implementing the proper regulations may be expensive, but Under Armour Inc has to engage in it, not only due to the law but also out of Under Armour Inc's personal feeling of ethical and social responsibility to other human beings.

under armour swot analysis 2018

Legal Factors that Impact Under Armour Inc The government institutions and frameworks in a country, while technically also political and thus subject to whichever political party holds the majority in a government body, are also legal and thus should be considered in a PESTEL analysis.

The company is highly dependent on the American market for revenue.

under armour pestel analysis 2019

Infrastructure quality in Textile - Apparel Clothing industry Comparative advantages of host country and Consumer Goods sector in the particular country.

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Under Armour SWOT & PESTLE Analysis